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Peer reviewedNeff, Bonita Dostal – Public Relations Review, 1998
Studies the electronic contributions of academic and practitioner public relations professionals on the listserv called PRForum. Examines 200 messages for dialectic interacts (two or more messages on one topic); analyzes further in terms of the applied model of speech act theory. Assesses the impact of language creation via technology, especially…
Descriptors: Communication Research, Computer Mediated Communication, Discourse Analysis, Discourse Communities
Direct linkO'Reilly, Norman J.; Rahinel, Ryan; Foster, Mary K.; Patterson, Mark – Journal of Marketing Education, 2007
Large universities are increasingly offering marketing courses in classes of 300 or more students. Without access to the usual verbal and nonverbal cues, instructors in these megaclasses are disadvantaged in terms of their ability to respond to learners' needs. As a result, marketing instructors have supplemented course infrastructure with…
Descriptors: Marketing, Business Education, Large Group Instruction, Class Size
