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Download full textMa, Ringo – 1994
Karaoke (singing along to music videos) has swept Taiwan with such force that many people go to singing schools to improve their singing. Three cases in this paper demonstrate how the ethos, or credibility, of the singer is a combination of initial and derived ethos. Who the singer is tends to determine how much attention he or she receives…
Descriptors: Audience Response, Case Studies, Communication Research, Credibility
