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| Communication Research | 1 |
| Higher Education | 1 |
| Media Research | 1 |
| Research Methodology | 1 |
| Research Needs | 1 |
| Speech Communication | 1 |
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| Journal of Communication | 1 |
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| Lang, Gladys Engel | 1 |
| Lang, Kurt | 1 |
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| Journal Articles | 1 |
| Opinion Papers | 1 |
| Reports - Evaluative | 1 |
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Peer reviewedLang, Kurt; Lang, Gladys Engel – Journal of Communication, 1993
Argues that communication research needs to move toward better integration of observations on the microlevel with systemic generalizations about macrolevel phenomena, and reorient research away from the media behavior and responses of individuals and toward the cumulative consequences of media behavior over time. (SR)
Descriptors: Communication Research, Higher Education, Media Research, Research Methodology
