The purpose of the author's contribution to this colloquy was to spark conversation on the theoretical nature of communication processes and the evidentiary requirements for testing their relationship to group outcomes. Co-discussants have raised important issues concerning the philosophical basis of the socioegocentric model (SM) and dual-level…

This paper discusses potential uses for simulations and games in communication research and instruction. For research purposes, simulations can be used for increasing coherence within and among theories and for consolidating knowledge. As operational models for the study of interpersonal communication, simulations enable and facilitate the study…

This paper describes a five-component system with ten major internal linkages which may be used as a model for studying information flow in any rural agricultural social system. The major components are production, supply, marketing, research, and extension education. In addition, definitions are offered of the crucial variables affecting…

THE PURPOSES OF THIS PAPER ARE TO EXAMINE THE RESEARCH METHODS GENERALLY UTILIZED IN DIFFUSION RESEARCH AND TO SUGGEST RESEARCH METHODS WHICH MIGHT HELP PROVIDE A BETTER UNDERSTANDING OF THE DIFFUSION PROCESS. TO PROMOTE THE UNDERSTANDING OF THE COMPLETE DIFFUSION PROCESS OF EDUCATIONAL CHANGE, RESEARCH SHOULD CONSIDER THE DECISION-MAKING PROCESS,…

A DESCRIPTION IS GIVEN OF CONCEPTS, METHODS, AND A STRATEGY TO AID TRAINING OFFICERS AND OTHERS RESPONSIBLE FOR PROGRAMS OF CHANGE IN CONDUCTING EVALUATION STUDIES INVOLVING SYSTEMATIC PLANNING, CONTROL, AND ASSESSMENT OF THE PROCESS OF CHANGE. BEGINNING WITH A MODEL OF PERCEPTION AND OF ITS APPLICATION TO LEARNING, THE AUTHOR DISCUSSES A TYPOLOGY…