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Stewart, Edward C. – 1973
During the 1960's the field of cross-cultural studies matured. With the recession of behaviorism and with the resurgence of cognitive psychology the discipline became known as Intercultural Communication. Rather than emphasizing the similarities between cultures, a principle previously advocated, the content of the field of intercultural…
Descriptors: Communication (Thought Transfer), Cross Cultural Studies, Cultural Awareness, Cultural Pluralism