The purpose of this book is to make people who are involved in motivation in one form or another to think twice before trying to tackle a problem in a direct, head-on fashion. Motivating human behavior is a complex task that involves finding the proper channels of motivation and thinking through the reactions of the person who is to be persuaded.…

Theories and research in speech communication that have particular relevance to organization development include studies in areas of entropy, feedback, group cohesiveness, norms, opinion leadership, and source credibility. One study of an organization development project made at a hospital revealed that subjects tended to report those changes in…

This publication contains the proceedings of the 1970 Summer Conference of the Speech Communication Association which explored the practical implications of recent research in the field for classroom teachers. Included are (1) four papers by Barbara Wood, Frederick Williams, Gerald R. Miller, and Lawrence Rosenfield, who were commissioned to write…