Meeting today's prospective college students where they are is key to staying ahead of current enrollment challenges. Understanding which messages resonate with which students and at certain parts of the enrollment funnel helps to ensure institutions are getting the right message, to the right student, at the right time in their journey. By…

This study explores how Chinese international students at a state university navigate the U.S. college choice process. Through semi-structured interviews with 10 Chinese international college students at a large public research university located in the northeastern U.S., this study explains how these economically privileged students regard…

The objective of this study of student-consumers in higher education is to investigate the direct influence of student choice factors on student expectations. The mediating role of perceptions of employability in the relationship between costs of study (fees) and student satisfaction, and the outcome variable of students' recommendations, is…

International student enrollment (ISE) has become a hallmark of world-class higher education institutions (HEIs), particularly as global student mobility has grown exponentially worldwide in the last several decades. Although the United States (U.S.) has welcomed the largest numbers of international students since the 1950s, ISE shrunk by 10% in…

Chinese international students compose the largest group of full-tuition-paying students globally and are important to hosting destinations both culturally and financially. However, the obstructed international mobility caused by COVID-19 has changed their international applications. As the world gradually resumes its previous mobility level, it…

Despite decades of efforts to diversify the legal profession, White lawyers in the U.S. remain substantially overrepresented. As a necessary step for fostering equity in the workplace, law schools must work to reduce or eliminate the current racial disparities in their persistence and graduation rates. Therefore, this study explored the link…

We aim to investigate the factors influencing student choice in the private higher education (HE) sector in Kurdistan-Iraq. Hence, this research attempts to add to the literature in terms of understanding student university choice, in general, and address the gap in the literature in the context of Middle Eastern studies including Kurdistan, in…

This study analyzed the effect that shifts in the U.S. News & World Report rankings have on input variables such as admitting grade point average (GPA), percentage of students taking the Graduate Management Admissions Test (GMAT), average incoming GMAT score, acceptance rate, tuition rates, average student debt, the proportion of students with…

Entering the 4.0 industrial revolution, the number of Indonesians who consider it important to education is increasing. This is evidenced by the increasing number of students and the increasing number of university choices. However, what actually motivated the students to choose the college? This study aims to determine the factors that influence…

By reviewing regulative documents and extant literature, this paper explores the realities and trends of international students in East and Southeast Asia (ESA). It also shows motivation and strategies of four new players in the international higher education sector in East and Southeast Asia i.e., China, Hong Kong, Taiwan and Malaysia. Apart from…

By international standards, American colleges charge high tuition, and students must often take out loans to cover the cost of their higher education. This has prompted many to wonder why the United States cannot copy the higher education policies of certain other rich countries, such as Finland, where students at public universities pay zero…

Decline in financial support, mental health, diversity and inclusion, and affordability--the top four challenges--have been issues that institutions have addressed with mixed success for years. COVID-19 has, unfortunately, turned issues into crises--significant risks that will potentially impact the reputation and viability not just of individual…

The mobility of African students beyond national territories has become common worldwide. However, the underlying reasons motivating students to leave their countries of origin in pursuit of higher education in other developing nations and why these factors are important have not been fully explored. This study attempts to explore why and how…

The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while…

A study examined factors in the migration of Iowa-resident first-time freshmen to institutions in adjacent states, including distance between the home state and destination school, tuition, institution size, perceived quality of the institution, the nonresident enrollment in the school, and state admission policies. (MSE)