Group projects enable students to build valuable critical thinking and communication skills that are increasingly required for success in the agricultural industry. Group projects provide well-documented benefits; however, associated challenges lead to student and instructor reluctance to engage in group work in the college classroom.…

With the increasing prevalence of group work in marketing courses there is a need to consider the impact of students' social dynamics on both learning and satisfaction outcomes. This article explores one such dynamic at both intra- and intergroup levels. Using data generated from multiple sources, it was identified that students who are actively…