This study investigated the effects of game-brand congruity and flow in racing advergames to explore the influence of embedded brands. Data from a pre- and post-test experiment were collected from total 200 of college students. They played the racing advergames between two measures. The results revealed that game-brand congruity and flow impacted…

Results from a number of studies indicate that the use of drafting models can positively influence the spatial visualization ability for engineering technology students. However, additional variables such as light, temperature, motion and color can play an important role but research provides inconsistent results. Considering this, a set of 5…

During sentence processing, comprehenders form expectations regarding upcoming material, and may even predict a specific word. Previous event-related potential (ERP) studies have shown that disconfirmed predictions elicit a post-N400-positivity (PNP) with two distinct distributions. A frontal-PNP (f-PNP) is elicited when an unexpected but…

Biases against the elderly and people with disabilities can lead to discriminatory behaviors. One way to conceptualize attitudes toward the elderly and people with disabilities is through the differentiation of explicit (conscious) and implicit (unconscious) factors. Although both explicit and implicit attitudes and biases contribute to the full…

English language is an important international language and a considerable part of time and expenses is devoted to learning it. Since many academicians and common people invest a lot of time on learning it, an increase in learning speed is certainly an urgent need. The current study tried to empirically examine the influence of an affective factor…

Over the last few decades, not only organizations but also Higher Education Institutions should be more responsive to the demands of the changed global business environment and improve their effectiveness. Our motivation to write this paper is to assess the implementation of an Enterprise Resource Planning (ERP) system in higher education and…

In light of the paramount value placed on critical thinking (CT) in higher education and the scarcity of research into the use of cinematic adaptations to this end, this study investigated the incorporation of film into the source literature to hone students' cognitive skills in the areas of analysis, inference, evaluation, induction, and…

The study conducted at Najran University located in Najran city in Saudi Arabia. It aimed for examination the effectiveness of the STSR approach on achievement the course of curriculum foundations and development of the inclinations towards study for students at Najran University. Both questions and hypotheses were formulated in light of the aims…

Evaluating the relation between evidence and theory should be a central activity for science learners. Evaluation comprises both hypothetico-deductive analysis, where theory precedes evidence, and inductive synthesis, where theory emerges from evidence. There is mounting evidence that induction is an especially good way to help learners grasp the…

Evaluating the relation between evidence and theory should be a central activity for science learners. Evaluation comprises both hypothetico-deductive analysis, where theory precedes evidence, and inductive synthesis, where theory emerges from evidence. There is mounting evidence that induction is an especially good way to help learners grasp the…

Results from a number of studies indicate that the use of different types of music can influence cognition and behavior; however, research provides inconsistent results. Considering this, a quasi-experimental study was conducted to identify the existence of statistically significant effects on sectional view drawing ability due to the impacts of…

This paper examines the influence that student perceived quality of service (PSQ) has on continuance intention and willingness to recommend a course in a fully online university. A holistic view of the service provided by the university is taken. It is not only the effect of the teaching which is examined, but also that of the administrative…

During two decades of teaching, we have observed that writing students seem more emotionally honest when their writing class is accompanied by an outdoor recreation component. The ability to take perceived risks is important to both outdoor recreation and writing; thus, we postulated that confidence gained in taking risks in outdoor experiences…

This article assesses students' understanding of global climate change (GCC) and social factors affecting it. It was hypothesized that students who demonstrate pro-environmental attitudes are more likely to possess higher knowledge of GCC. It was further hypothesized that trust and personal efficiency would have a positive effect on the knowledge…

Video captioning is a useful tool for vocabulary learning. In the literature, video captioning has been investigated by many studies, and the results indicated that video captioning is useful to foster vocabulary learning. However, most of the previous studies have investigated the effect of full captions on vocabulary learning. In addition, most…