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Direct linkHaroldson, Amber; Yen, Chih-Lun – Journal of Family and Consumer Sciences, 2016
The purpose of this pilot study was to examine the validity of a questionnaire developed to assess adult consumer understanding of nutrition marketing terms and the resulting impact on consumer behavior. Participants (n = 40) completed an electronic questionnaire. Efforts to establish validity and reliability suggest that the questionnaire is a…
Descriptors: Consumer Economics, Nutrition, Marketing, Pilot Projects
Download full textGinley, Kristine J.; Giraud, Gerald; Weglarz, Donna – Online Submission, 2006
Because there are few instruments designed to measure the specific behaviors and characteristics instructors expect of college students and how well the majority of their students meet those expectations, an original survey instrument has been created to address that need. Focus group interviews were held, and as a result of those interviews, an…
Descriptors: Measurement Techniques, Focus Groups, College Students, Student Behavior
