The use of a semantic differential measure to investigate the institutional image of Tufts University (Massachusetts), both internal and external, is reported. The study focused on (1) differences between the current and desired image, and (2) differences among alumni, current student, and other constituencies' views of the institution.…

An image assessment study was conducted by a young, rapidly growing, public university to provide accurate and timely direction for student recruitment and communications activities. The study consisted of opinion and attitude surveys mailed to 4,500 current students and 22,000 alumni. The survey explored student and alumni satisfaction with…

The contribution of high school guidance counselors during the information and inquiry stages of students' selection of a college was assessed. A statewide population survey of all high school counselors in New York yielded 660 usable responses (20 percent). Attention is focused on quality estimations of four criteria for 15 institutions. Quality…

The image and reputation of General College (GC) of the University of Minnesota was studied in 1981 through telephone interviews of 619 students, faculty, and counselors. Eighty-six percent of GC students, 87 percent of the university counselors, and 63 percent of high school counselors rated GC as very important. Seventy-seven percent of GC…

High school guidance counselors' perceptions of the quality of The State University of New York College at Brockport were compared for 1982 and 1985. Quality assessments were also made for two university centers, nine university colleges, two agricultural and technical colleges, and two private colleges. The 1985 sample consisted of 839…

Institutional research that focuses on professional development is addressed in 35 papers from the 1982 meeting of the North East Association for Institutional Research. Titles and authors include the following: "Modeling College Student Adjustment and Retention for the Individual Institution" (Norman D. Aitken); "The Development…

Perceptions of St. Edward's University, Austin, Texas, by current students, alumni, Austin area high school seniors, and the general public were studied. Respondents' knowledge of the university and what they look for when choosing a school were assessed. About 500 general public respondents and about 300 respondents for each of the other groups…

The College of Saint Rose, Albany, New York, conducted surveys about the image of the college with random samples of its students, high school seniors, high school guidance counselors, and the college's faculty and administration. Four similar surveys were developed. The students' surveys had three parts: demographic data, data on the ideal…