The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry…

The COVID-19 pandemic exacerbated the already increasing challenge of establishing immersive, co-curricular activities for engineering students, particularly for biomedical-related activities. In the current work, we outline a strategy for co-curricular learning that leverages a private-public partnership in which methods for capacity-building…

This article presents the case of an undergraduate social entrepreneurship class where students run social enterprises on campus for four weeks. After completing sales, students donate their profits to local nonprofit organizations. The case illustrates how university classes may equip students to address societal problems through entrepreneurial…

This paper explores the use and impact of experiential learning initiatives in an entrepreneurial university. Data are taken from two sources: interviews with eight academic managers and six focus groups with learners. A mix of narrative structuring and thematic analysis is used to explore the design, delivery and assessment of experiential…

The use of Virtual Reality (VR) in education is getting more and more common, especially when hands-on learning experiences have to be delivered. With VR it becomes possible, e.g., to simulate dangerous or costly procedures that could hardly be implemented in real settings. However, engaging large classes in immersive laboratory activities may be…

Research continues to stress the importance for college students to graduate with the skills to be successful as global-minded leaders in today's evolving workforce. Although the typical study abroad programs can address this, critics point to some limitations. First, most study abroad programs are short-term, limiting students' ability to…

This article tests the project-based research model by analyzing the processes and outcomes of a partnership between a grassroots environmental organization promoting community-based sustainability practices and a series of university-based capstone courses. We begin by contrasting scientist-driven and community-based approaches to sustainability.…

Purpose: Environmental health disparities case studies are explored through a combination of lens including the naturome/nurturome, exposome [nature vs nurture] and multiple exposure-zone [place as predictor of health and wellbeing] concepts. This work places the educational program and experience within a theoretical framework using all these…

Purpose: This paper aims to provide students with a career edge, business students require more than concepts and calculations to be successful in their future career. They require professional skill sets, mentors, relationship guides and as much real industry experience as they can gather before graduation. This study sheds some light on how a…

The present article analyzes the service-learning experiences of US students during a short-term study-abroad trip to Germany in July 2017. The study identified a key, overarching challenge: the gap between students' expectations and the actual study-abroad outcome. The overall service-learning study-abroad experience was deemed very positive for…

This paper addresses some of the implications of courses with an experiential learning component for students with disabilities. We describe the adaptation of an original survey project, fielded using computer-assisted telephone-interviewing (CATI) software, in two political science classes. The software was not compatible with technology…

Assessment is a central feature of teaching and learning. It is both complex and challenging in ordinary times, and these aspects are magnified in an online learning environment. Given its central role, it is crucial that its design and purpose is rigorous and robust. This paper presents justification for using interactive oral assessment as an…

Purpose: It is not easy to grasp the concept of "value" in the higher education context. In fact, different stakeholders generally hold diverging perspectives about the value generated by Higher Education Institutions (HEIs). The purpose of this paper is to disentangle the value expectations and perceptions of current and former students…

Environmental education as a theory and practice of ecopedagogical simulation positively acknowledges various accidental happenings in the learner's experience. By working with and on the accidents, the learner is encouraged to imagine the real object that escapes his/her experience and thus cannot be and should not be reduced into human…

New technologies are changing the way of learning foreign languages. However, one of the main challenges for software developers and mobile assisted language learning designers remains the creation of learning environments for students' language immersion in and outside the classroom. This paper describes the design and evaluation of a VR-based…