Authentic assessment is a widely discussed concept in higher education, but it has a problem: the concept has become so all-encompassing that its meaning is now unclear. The notion has been expanded and diluted. For example, adding social justice to the definition or positioning exams as authentic, adds to the contradictions inherent within in the…

The integration of ChatGPT into educational systems underscores the critical importance of reevaluating the relevance of digital literacy skills. This study empirically tested, for the first time, the theoretical premise that the use of ChatGPT could render certain digital skills obsolete by assuming competencies that students were previously…

Anyone who already regards college education as a business should have no trouble with corollary notion that marketing is essential to success. In the information and service industries including education, marketing depends more upon image than it does in resource extraction, refining and manufacturing. In this article, the authors focus on Diana…