The aim of this study is to explore the relationship between student engagement, brand image, student satisfaction and loyalty. Furthermore, the study intends to explore the mediating role of student satisfaction in the relationship between engagement and loyalty as well as brand image and loyalty in the context of higher education. A…

This article explores the often-ignored embodied dimension of rurality and its role in shaping students' transitions into higher education. Drawing on a 'figured worlds' framework, this narrative study examines how rural-background students in China navigate urban universities through embodied practice. Their encounters with university spaces…

Purpose: Prospective students and other stakeholders in the education system use global and national rankings as a measure of the quality of education offered by different higher educational institutions. The ranking of an Institution is seen as a measure of reputation and has a significant role in attracting students. But are students happy in…

Purpose: This study examined the influence of university corporate social responsibility (University CSR) on university corporate brand legitimacy through the lens of university brand trust. Design/methodology/approach: The study utilized a cross-sectional research design with a quantitative approach to gather data from a sample of 398 university…

This study aims to examine the relationship between the reputation of sports team perceived by university students and their psychological commitment to their teams and to determine whether these two variables differ according to variables such as gender, age, department of university, the status of membership to a fan union, and the team the…

The purpose of this paper is to examine service quality constructs which leads to student satisfaction in the setting of Indian higher management education institutes. In this study, researchers made an attempt to investigate the moderating effect of perceived trust on the relationship between service quality and student satisfaction. The findings…

English argumentative writing is difficult in second language writing for ESL students. Although there has been a lot of research on English argumentative writings, empirical research focusing on claims in argumentative writing is very scarce. Based on the Toulmin model, this paper studied the relationship between the claims and English…

Creating the conditions that foster student engagement, success and retention remains a perennial issue within the higher education sector. Traditionally satisfaction has been prioritised in assessing student success. A more expansive, holistic and ontological perspective of the student experience that takes into account who and what students are…

Despite some theoretical and technical criticism, scholars largely acknowledge the influence of universities' ranking positions on the preferences of fund providers, academics and students, nationally and internationally. Considering their noticeable contribution to university rankings, prominent indicators can guide university leaders to develop…

U.S. News annually ranks universities' academic quality based on indicators claimed by U.S. News as the most prominent academic quality indicators (AQIs). In today's competitive higher education market, universities are concerned about their positions in U.S. News World Report (USNWR) rankings. On one hand, among all AQIs, undergraduate academic…

Using a novel longitudinal methodological design, this is the first study to investigate how and to what extent UK higher education institutions (HEIs) use Chinese social media platforms to engage with users. The data was gathered from examining 163 UK HEIs' use of Weibo public accounts in 2012 and 2018 and WeChat in 2018, combined with student…

Universities have increasingly pursued 'world-class status' and have prioritized internationalisation efforts. South Korean universities have accordingly invested billions of dollars in attracting foreign students and faculty, increasing English-medium instruction courses, and teaching curriculum related to global competence. This article applies…

Based on a representative sample of students from four public universities in a Midwestern state, this study finds that universities' campus diversity has positive influences on their students' diversity awareness and social trust and no negative effects on those universities' internal brand identification. Diversity awareness and ethnic identity…

The following case study describes a research project that used survey data from the National Survey of Student Engagement to examine the relationship between student engagement in higher education and institutional rank as reported by "U.S. News," "Forbes," and "Washington Monthly." The research article was presented…

Image as a concept that develops through personal, environmental, cultural, and organizational factors throughout history. Organizational image is the overall evaluation of people's views regarding an organization or system. The purpose of present study was to determine the relationship between international university students' academic…