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Direct linkBilliot, Theresa; Forbes, Lukas P. – Journal of International Education in Business, 2021
Purpose: The purpose of this paper is to use Fink's (2013) taxonomy of significant learning in a retail marketing class to help rural, price-sensitive students develop empathy toward high-end urban customers while becoming self-directed learners. Design/methodology/approach: Using a 16-week pilot course, students developed a gaming prototype and…
Descriptors: Empathy, Learning Processes, Socioeconomic Status, Marketing
