For decades, researchers have struggled with measurement problems related to the "construct validity" of divergent and convergent thinking in creativity assessments. In response, some have called for battery-based approaches. Recently, digital games have emerged as a potential alternative, offering increased "scalability" and…

Purpose: The purpose of this paper is to analyse the role of spirituality and emotional intelligence in understanding creativity, attitudes towards entrepreneurship, perceived behavioural control (PBC) and entrepreneurial intention of students of a Portuguese higher education institution. A conceptual model is proposed representing direct and…

The AIDA Model (Attention-Interest-Desire-Action) is one of the classical promotional theories in marketing. Through active-learning techniques and peer critiques, we use infomercials as an innovative educational tool to instruct the four components of the AIDA model. Student evaluations regarding this active-learning assignment reveal that the…

College art students were videotaped creating original drawings from an array of objects. Judges reliably assessed the creativity of the drawings. Videos of the creation of ten high- and ten low-rated drawings were coded frame-by-frame to quantify the extent to which artists engaged in several categories of activities (selecting objects, selecting…

Reviews of research in the area of creativity have consistently emphasized the importance of the criterion problem while simultaneously documenting its neglect by contemporary investigators. The failure to explicitly place the criterion problem within an appropriate conceptual model is perhaps a major reason for the failure to confront directly…