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Beard, Fred – Journal of Advertising Education, 2016
Most educators who teach the advertising campaigns course require students to work as groups. A review of cooperative learning and group dynamics literature, however, suggests that unless students are systematically prepared for group work instructional goals will be difficult to achieve. This article describes how pre-training activities in group…
Descriptors: Advertising, Teaching Methods, Cooperative Learning, Group Dynamics
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Arsoy, Aysu; Özad, Bahire Efe – Turkish Online Journal of Educational Technology - TOJET, 2004
Experiential Learning Cycle has been applied to the Layout and Graphics Design in Computer Course provided by the Faculty of Communication and Media Studies to the students studying at the Public Relations and Advertising Department. It is hoped that by applying the Experiential Learning Cycle, the creativity and problem solving strategies of the…
Descriptors: Experiential Learning, Graphic Arts, Design, Creativity