Before alumni can identify prospective students, the admissions and alumni offices have to forge a partnership, considering the other's goals and problems. A program for alumni/admissions volunteers has two purposes: to extend the reach of the admissions office and to give alumni a chance to serve. (MLW)

Advice for the college scholarship administrator in dealing with donors include conveying clear policies, avoiding restrictions, setting minimum endowment levels, educating estate professionals, publicizing scholarships, and having donors meet recipients. Suggestions for handling internal tasks include simplified administration, clear fees policy,…

Programming that involves both the alumni association and current students can build good working relationships, promote the alumni office, and help provide efficient student programming. The experiences of several colleges and universities illustrate the creative role alumni can play in campus programs. (MSE)

A variety of internship programs in college advancement offices around the country illustrate the range of possibilities for field training and recruitment of minorities. Programs target working professionals, college students, and recent graduates. Ten factors felt to be significant to program success are outlined. (MSE)

Notre Dame's alumni association and student government provided Fort Lauderdale-based services and activities during spring break. Included were: hospitality center, a WATS line, student locator file, message exchange board, and ombudsman services. (MLW)

Ideas are offered for targeting groups in college and university fund raising, including reunion class giving, using volunteers, soliciting parent giving, asking faculty and staff to give, and helping students establish an early giving habit. Specific solicitation strategies are provided for each group. (MSE)

The rush to establish effective alumni/admissions volunteer programs is discussed. Institutions call on alumni/admissions volunteers not only because they fill in geographic gaps for the admissions office, but also because they serve as good examples of what a college can do for today's students. (MLW)

Traditional recruitment techniques aren't attracting many minority students. Institutions trying to attract minorities are concentrating primarily on blacks. Recruitment strategies should vary according to minority group. (MLW)

Alumni programs involving current students include flood relief at Notre Dame University (Indiana); an Illinois State University extern program; a program matching alumni with students for homecoming activities at the Georgia Institute of Technology; alumni visits to Muhlenberg College (Pennsylvania) classrooms; and career consultation at…

Students can make valuable contributions to college alumni publications when involved in writing apprenticeships. Making the relationship work requires advance planning, flexibility, and an understanding of student limitations and the constraints under which they must work. (MSE)

The Carnegie Mellon University's Alumni Visitation Program, which coincided with a $200-million capital campaign, is described. Student visitors asked alumni what they thought of Carnegie Mellon and told them about the university; they did not ask the alumni for money. Finding and training the students is discussed. (MLW)

When the product is education, enthusiastic college students make ideal salespeople. Student recruiters use various marketing strategies including helping with recruitment literature; hosting visitors; and telephoning, writing, or visiting interested students. Some sales techniques are described. (MLW)

The strategies used by a variety of colleges to involve alumni in student recruitment efforts are described. These include awards programs, scholarships, talent scouting, college nights, interviewing, special events, and communication with prospective or incoming students. The importance of training and communication in the alumni-recruitment…

Strategies to recruit Hispanic students at Vassar College, California Lutheran University, and Arizona State University are described. Some suggestions include find out what current students think so you'll know your strengths, develop ongoing relationships with high schools with significant Hispanic populations, work with families, etc. (MLW)

To recruit from the multicultural and lucrative international student market, colleges and universities are advised to develop a strong marketing plan; develop publications tailored to this population; and make a personal visit to targeted countries. (MSE)