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| Johnson, Dennis L. | 1 |
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Johnson, Dennis L. – AGB Reports, 1979
Marketing of higher education does not have to include gimmicks, and promotion is only one segment of such a program. Marketing means understanding the institution's strengths and weaknesses, determining the kinds of students it can best serve, and deciding where these students can be found. (Author/JMD)
Descriptors: College Students, Competitive Selection, Educational Demand, Educational Needs
