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Direct linkShive, Steven E.; Morris, Michelle Neyman – Journal of American College Health, 2006
In this study, the authors evaluated the effectiveness of the "Energize Your Life!" social-marketing campaign pilot study to improve knowledge, attitudes, and fruit intake among community college students. The authors used a cross-sectional, quasi-experimental, pre- and posttest design. They randomly selected community college students…
Descriptors: Program Effectiveness, Marketing, Pilot Projects, Health Promotion
