While multitasking is not a new concept, it has received increasing attention in recent years with the development of new media and technologies. Recent trends appear to suggest that multitasking is on the rise among the younger generation. The purpose of the study is to determine if students obtain more or less information in multitasking…

This experimental study investigated connections between subject expertise and multitasking ability among college students. One hundred thirty college students participated in the study. Participants were assessed on their subject expertise and reading tasks under three conditions: (a) reading only (silence condition), (b) reading with a video…

Media multitasking, or engaging in multiple media and tasks simultaneously, is becoming an increasingly popular phenomenon with the development and engagement in social media. This study examines to what extent video content affects students' reading comprehension in media multitasking environments. One hundred and thirty university students were…