Most universities run outreach camps that bring Aboriginal and Torres Strait Islander school students onto university campuses to demystify university and build and sustain student engagement with university. However, there are varying perspectives on how 'success' should be defined and measured in relation to these programs. The staff who run…

This study compares library and information studies (LIS) departmental websites from 1999, 2009, and 2019 to explore the evolution of program promotion practices. Websites were analyzed using the 7Ps Marketing Mix model to explore how programs were marketed across this timeframe. Similar promotional messages were used across the years, but a key…

This paper offers a critical examination of ethical consumption, exploring how it reinforces social identities within the capitalist framework. It argues for the crucial role of educational institutions in addressing ethical consumption within their curricula. While ethical consumption is often promoted for its moral virtues and its potential to…

The sources and types of information that prospective university students access during the recruitment phase have been widely researched. However, there is limited research on the usefulness of the learning and teaching (L&T) information provided by universities to prospective students in describing their own learning experiences of the…

"Three Big Lessons in Six Years" is both a reflection on the past and a look ahead to the future at Charlestown (C-Town) High School (Boston, Massachusetts) and other early college programs across the country. The purpose of this series is to document essential design elements, operational structures, and critical support for students to…

The Monroe College Honors Program, located in New York, enjoys an extremely diverse student body, which can be attributed to its location within and proximity to New York City. Data about the Monroe College Honors Program are presented. More importantly, this essay presents the strategies that the honors program uses to meet the needs of a diverse…

Millennials are "digital natives." They were born in a connected, perpetually communicating environment and thus they are accustomed to finding all the information they need by a simple web query. This feature, corroborated with the increasing competition between universities in their attempt to attract students, stresses the need to…

The DegreePlus program at Western Carolina University is a newly developed initiative to help students develop transferable skills, including professionalism, cultural responsiveness, leadership and teamwork, by attendance at specific extracurricular events. The program was first implemented in the 2017-2018 academic year as a pilot with Honors…

For various, largely unknown reasons, decision makers do not have equal interest in all Extension and outreach topics pertinent to a particular concept. This situation hampers Extension's ability to effectively deliver information and efficiently allocate limited resources. Using survey data, we identified heterogeneous preference for various…

At the request of the Oklahoma State Regents for Higher Education, the Southern Regional Education Board (SREB) conducted a review of Oklahoma's Promise program between August 2017 and February 2018. This report summarizes findings and observations from the review and provides recommendations. The review is organized around five areas of interest…

Assigning a summer reading to entering freshmen is a growing trend at hundreds of American colleges and universities. Colleges typically pick one book and ask students to read it outside their courses. Many invite the author to help kick off the year by speaking on campus at convocation. Most colleges see the key purpose of a common reading…

This paper uses the Economic Market mechanisms and the 4P Marketing Mix as lenses to review the context of UK higher education (HE) and to explore the relationship between the market and marketing disciplines and practice. Four Economic Market mechanisms--autonomy, competition, price and information--are contrasted with the four Ps of marketing:…

This study examines an original dramaturgical method for creating virtual world experience called virtual world drama. The instructional focus is improving students' aptitude for analyzing ethnic identity by instilling both conceptual and multicultural competency. An exploratory research method is used, relying on observation (disguised and…

This research investigates the reliability and validity of three major publications' rankings of MBA programs. Each set of rankings showed reasonable consistency over time, both at the level of the overall rankings and for most of the facets from which the rankings are derived. Each set of rankings also showed some levels of convergent and…

This paper describes an innovative Principles of Marketing course design and delivery which matches learning and teaching styles, while reducing multi-section variation. Value co-creation is encouraged by instructors and students collaborating in the creation of customized learning experiences which facilitates both teaching style and learning…