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Direct linkYu, Qionglei; Asaad, Yousra; Yen, Dorothy A.; Gupta, Suraksha – Studies in Higher Education, 2018
This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examined as a management tool to drive employees' university brand commitment…
Descriptors: Higher Education, Marketing, Student Recruitment, Foreign Countries
Lock, Leonard K.; Kraska, Marie – Studies in Higher Education, 2015
The study was based upon surveying colleges/schools of education with graduate programs from the "US News and World Report" "Best Education Schools 2011" (N = 89). Results indicated that greatest time was spent on data collection, data management, and compilation; while least time was focused on instrument technical…
Descriptors: Work Experience, College Faculty, Management Systems, Graduate Study
