As a senior honors student at Weston Ranch High School in Stockton, California, last spring, Lakea Youngblood gained admission to the University of California, Berkeley, and the University of California, Los Angeles, California's two most sought-after public universities. While both schools offered the northern California native similar financial…

The inquiry pool represented by prospective college applicants who seek information from the institution and a marketing response that has been implemented at Boston College are considered. It is suggested that researchers may trace specific individuals from the inquiry stage through application to the final college choice. To benefit from an…