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Direct linkCardoso, Sonia; Carvalho, Teresa; Santiago, Rui – European Journal of Education, 2011
A progressive attempt to replace traditional public administration values and concepts by others that are closer to private management can be observed in the replacement of the service user concept by that of consumer or client. This redefinition's more implicit or explicit intent is to increase consumers'/clients' status, their capacity to choose…
Descriptors: Communication Strategies, Higher Education, Qualitative Research, Public Administration
