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Download full textZhang, Tongtong – Higher Education Studies, 2017
The past three decades have witnessed the growing influence of market forces on higher education, resulting in what is defined by Fairclough (1993) as the marketization of academic discourse. The present study attempts to examine the effect of such trend on university website homepages in China, which is an under-researched genre of higher…
Descriptors: Foreign Countries, Commercialization, Higher Education, Discourse Analysis
Direct linkDias, Diana – European Journal of Psychology of Education, 2013
Students face significant pressures in their decision about their career plan. These pressures are simultaneously internal and external, personal and social, individual and from the reference group. The present paper aims at understanding the reasons driving students' choices, perceived needs, and aspirations. Moreover, it discusses the major…
Descriptors: Academic Achievement, Cultural Background, Self Esteem, Content Analysis
