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Direct linkLawson, Hal A. – Quest, 2020
The National Association for Kinesiology in Higher Education conference theme -- "Leading Beyond the Campus: Driving Change as Experts" -- responds to public policy demands and signals consequential choices. Many choices are illuminated by the prototype for the Neo-liberal university. Essentially, economic development imperatives give…
Descriptors: Socialization, Educational Change, Neoliberalism, Accountability
Download full textStrickland, Wayne G. – 1979
The application and impact of marketing techniques in higher education are considered, based primarily on a literature review. Literature concerning marketing in higher education, primarily in the 1970s, focused on three major themes: discussions concerning the general need to adopt marketing techniques, marketing as part of the recruitment…
Descriptors: Administrative Organization, College Administration, College Planning, Higher Education
