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Direct linkKati Suomi; Päivikki Kuoppakangas; Ulla Hytti; Charles Hampden-Turner; Jukka Kangaslahti – International Journal of Educational Management, 2014
Purpose: The purpose of this paper is to explore the dilemmas that challenge reputation management in the context of higher education (HE). Design/methodology/approach: The paper introduces one Finnish multidisciplinary master's degree programme as a case in point. The empirical data comprises a student survey and semi-structured interviews with…
Descriptors: Reputation, Institutional Characteristics, College Administration, Barriers
