The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…

All organizations are constrained by budget and resources. Within these constraints, they also strive to maintain or enhance timeliness, quality and productivity. Ivy Plus universities are no exception. Through their applied creativity, administrative staff within these universities are key to navigating these challenges in ways that advance their…