Completion of the Group Embedded Figures Test by 237 secondary marketing education students determined that most students, particularly females, had only low to moderate restructuring skills, needed for complex cognitive tasks; and most had career goals congruent with their attitudes and social skills but not their cognitive aptitude for…

Describes grade-appropriate weekly activities designed to appeal directly to students by giving them open-ended questions. Activities may be worked on individually, in pairs, or in small groups. This particular set of activities focuses on stories from literature involving measurement, earning money, marketing a product, and setting up a…

A study examined the association between field-dependence and its related information processing characteristics, and educational cognitive style as a model of conative influence. Data were collected from 145 secondary marketing education students in nothern Georgia during spring 1991. Descriptive statistics, Pearson product moment correlations,…

A new curricular approach called Entrepreneurs in Action! was developed to encourage development of entrepreneurial thinking, including thinking "outside of a structured setting" and demonstrating creativity in problem solving. The effects of the Entrepreneurs in Action! program on the development of entrepreneurial thinking among…

For the twenty-ninth year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the National AECT Convention in Orlando, Florida. The Proceedings of AECT's Convention are published in two…