The modality-match effect in recognition refers to superior memory for words presented in the same modality at study and test. Prior research on this effect is ambiguous and inconsistent. The present study demonstrates that the modality-match effect is found when modality is rendered salient at either encoding or retrieval. Specifically, in…

The encoding mechanism involved in perceptual recognition of words and pictures was investigated. Latencies in naming targets were analyzed as a function of several characteristics of a preceding prime. Results indicated that a common semantic code is available that can represent the meaning of either a word or a picture. (Author/RD)

Presents an overview of some of the major concerns for teachers of Image Study in higher education and offers examples of image sets useful for concept teaching. (MH)

Two experiments examined the perceptual processing of letters embedded within one- and two-syllable words and visually similar nonwords. Results suggest that (1) the size of compelling perceptual units seems limited, and (2) unit size is not necessarily related to the correspondence between letter order and pronounceability. (Author/BW)

Effects of target-noise similarity on the ability to discriminate between two target letters were investigated. Performance was low when the noise letter shared the same name as the target. Thus, interletter interference effects cannot be explained in terms of inhibition between visual features. A "cognitive masking" hypothesis is proposed.…

In an earlier study, subjects who were shown the two words "inside" and "consult" at two different points in a study list of two syllable words were willing to accept the word "insult" as having been on the study list. It was concluded that each syllable had a representation in memory over and beyond the semantic factors which are normally…

Earlier research with the lexical decision task led to the hypothesis that semantic context facilitates the encoding of words related to the context. Six experiments which employed different tasks (e.g., making a lexical decision) and different experimental paradigms (e.g., tachistoscopic exposures with masking stimuli) further investigated this…

The effects of orthographic regularity and visual familiarity on internal coding and processing of visual stimuli were investigated in four experiments using college student subjects. Consistent effects of orthography on the activation of all codes were found. Familiarity influenced semantic more than phonetic codes. Implications for reading…

A study investigated the size of the perceptual span within which adults use visual information to distinguish among letters as they read. The eye movements of fifteen college students were monitored as they read passages from a cathode-ray tube. On occasional fixations, letters in specified visual regions were replaced by other letters. The…

A theory for the visual and cognitive processing, which accounts for slower naming of pictures than reading of words, is introduced. Two experiments assessed the differences distinguishing word reading and picture naming, using 58 undergraduates. The coding of the mind is neither intrinsically linguistic nor imagistic; it is abstract. (TJH)

The few studies concentrating on adult age changes in discrimination shift behavior have reported that the performance of elderly adults on such tasks is inferior to that of younger adults and, in fact, similar to that of children. To determine whether verbal labeling, which has facilitated the performance of young children, would also reduce age…

A study was designed to test the expectation that different individuals have different cognitive styles, which, if true, may be useful in investigating characteristics and psychological impacts of media utilization. Cognitive style refers to an individual's way of acquiring and processing information. Characteristics of the visual type and haptic…