The essence of understanding visual literacy lies in the visually literate exploration of issues process. This understanding must deal with both the processes involved in the creation and interpretation of concrete visual communication. Visual discourses's greatest contribution to human knowledge and thought is not the sequential, linear,…

In this age of proliferating visual communications, there is a permissiveness in subject matter, content, and meaning that is exhilarating, yet overwhelming to interpret in a meaningful or consensual way. By recognizing visual statements, whether a piece of sculpture, an advertisement, a video, or a building, as communication, one can approach…

Using the metaphoric story device of two tribes, one that builds their culture around words and the other which depends primarily on visual perception, this paper suggests a distinctive mental paradigm at work within the society of artists, who pursue visual literacy through graphic ideation. The author discusses his education in art and his…

This paper examines the dual coding hypothesis, a model of the coding of visual and textual information, from the perspective of a mass media professional, such as a teacher, interested in accurately presenting both visual and textual material to a mass audience (i.e., students). It offers an extension to the theory, based upon the various skill…

Since structural dimensions of knowledge and learner contribute to preferred message structure, an understanding of structural relationships can aid in the more effective design of instructional messages. Five studies were conducted to explore these relationships. Knowledge structure was defined as the iconic representation of the body of…