This article presents a conceptual framework for integrating AI-enabled business communication in higher education. Drawing on established theories from business communication and educational technology, the framework provides comprehensive guidance for designing engaging learning experiences. It emphasizes the significance of social presence,…

While societies struggle with the implications of text-based generative artificial intelligence (TGENAI), businesses are embracing the technology. Using framing, this original activity unit prepares business communication students for professional TGENAI use. Activities emphasize the need for an effective cognitive frame, as well as introduce…

This article explicates the operationalization of a theoretically robust framework in the teaching of business communication at an institute of higher learning. This article reimagines the design of a business communication course that focuses on the coalescence of both decoding and encoding processes of messages as a unified pedagogical approach…

This research is an evaluation study using context, input, process, and product (CIPP) evaluation model to analyze whether the literacy developed in educational institution has met the acceptable literacy level used in the workplace. Two business E-mails about sales written by a professional writer and a student were analyzed to investigate the…

This paper investigates the educational experience arising from the use of an online discussion forum in an undergraduate blended learning language programme; to do this, it focuses on the type of cognitive processes that learners experience during a computer-mediated collaborative task and explores the potential causal relationship between the…

Information literacy is an essential skill for business communication students. Traditionally taught by librarians, there is a pressing need for all business instructors to incorporate informational literacy training into their courses. Moreover, students need to hone their research skills, moving beyond a dependence on Google and Wikipedia. This…

This dissertation explores how participants express and interpret verbal cues of interaction involvement in dyadic conversations via text-based Instant Messaging (IM). Moreover, it seeks to discover differences in the way American participants and Chinese participants use verbal cues when they are highly, or lowly involved. Based on previous…

Reviews major learning theories that can be followed by business communication instructors, including those by David Ausubel, Albert Bandura, Kurt Lewin, Edward Thorndike, B.F. Skinner, and Robert Gagne. (LRA)

Contends that redundancy increases information transmission and reception by (1) decreasing equivocation and error and (2) establishing memory traces and inhibiting forgetting. (PD)

Presents the Targowski/Bowman model of the communication process, which introduces a new paradigm that isolates the various components for individual measurement and analysis, places these components into a unified whole, and places communication and its business component into a larger cultural context. (MM)

This study set out to determine the effect of teaching business communications by a traditional writing and a word processing method upon the students' attitudes and cognitive achievement. There was no significant difference found in student attitude, but there was significance found between treatment groups on the combined mean scores of the…

Examines the student and professional discourse within the same field through a set of case studies written for a third-year course in financial analysis. Reports on the distinct social actions undertaken by student writers as compared with professional practices. Shows commonalities of student and workplace writing. (HB)

Assesses the feasibility of and suggests using W. J. McGuire's information processing theory and cognitive response analysis theory in research studies to identify "givers"--those who are likely to contribute money and resources to charities or volunteer to aid philanthropic organizations. (SRT)

Within Australian contexts, and within a dialogic, constructivist framework, this paper reports the development of an instrument (COMCOMP) designed to measure perceptions of communication competence among others at the interpersonal-organizational interface and the use of COMCOMP to identify personal characteristics and skills associated with…

The development of the communicative competence test for college business majors described in this paper consisted of three phases. The first phase identified as desirable the following communication behaviors: planning, logic, perception, communication without fear or anxiety, listening, oral communication, conference leadership, and nonverbal…