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Garling, Tommy – 1980
Multidimensional scaling based on similarity ratings was compared with the semantic differential technique (SDT) in a follow-up study. Previous studies had indicated a fairly close agreement between the results of the SDT and multidimensional scaling which the present study partly corroborated in one experiment for color slides of urban/suburban…
Descriptors: Architectural Character, Cognitive Processes, Environmental Influences, Factor Structure
