In present-day digital environments, people frequently encounter content from sources of questionable trustworthiness. Advertising is an untrustworthy source because its purpose is to persuade consumers rather than to provide impartial information. One factor known to enhance the perceived truth of advertising claims is repetition: Repeated…

While societies struggle with the implications of text-based generative artificial intelligence (TGENAI), businesses are embracing the technology. Using framing, this original activity unit prepares business communication students for professional TGENAI use. Activities emphasize the need for an effective cognitive frame, as well as introduce…

Empirical research on the relationship between language learners' (LLs') multilingual and professional development has remained scant in conversations surrounding LLs' sustained engagement with a target language (TL) beyond higher education. To address this gap, this article examines the co-construction of US collegiate LLs'…

The research supporting this paper addresses the problem of educational communication efficacy using a dual methodology strategy. Over 1,200 questionnaires were given out to professionals in four institutions dedicated to persuasive communication; two traditional--the church and schools--and two more recently created--journalism and advertising.…

This research examines advertising discourse in Russian and English as acts of communicative exchange and interpersonal relationship between advertising discourse participants. The purpose was to identify and describe the way that viewers process information contained in television commercials and how they become consumers moving from getting…

In the context of the home culture, culturally relevant pedagogy aims to make young people "reflect hard on their choices about work and politics, and encourage them to become sensitive to issues of inequality and suffering, and social justice." That is, this pedagogy works to instill a critical consciousness in the students, one where they can…

The present study aimed to investigate the role of social comparison processing in women's responses to thin idealized images. In particular, it was predicted that comparison with the images on the basis of appearance would lead to more negative outcomes than comparison on the basis of intelligence. A sample of 114 women viewed fashion magazine…

Fear appeal communications are widely used by social marketers in their efforts to persuade individuals to refrain from engaging in risky behaviors. The present research shows that exposure to a fear appeal can lead to the suppression of concepts semantically related to the threat and bias attentional resources away from threat-relevant…

In recent years, there has been a surge in the quantity of media content that glorifies risk-taking behavior, such as risky driving, extreme sports, or binge drinking. The authors conducted a meta-analysis involving more than 80,000 participants and 105 independent effect sizes to examine whether exposure to such media depictions increased their…

A model of the elements of a university brand was developed together with an instrument for measuring how favorably each of these elements was perceived by a sample of young people who were considering entering university. One hundred and ninety-eight students undertaking pre-university courses in two further education colleges in East London…

Concludes that (1) when women read advertisements, they screen them through their own personalities, including their personal and family marketing needs, and (2) the process they use to do this depends more on the product advertised and its usefulness than on the advertisement. (FL)

In an examination of the way people store and retrieve information from advertising, this paper draws a distinction between "semantic" memory, which stores general knowledge about the world, and "episodic" memory, which stores information about specific events. It then argues that episodic memory plays a more significant role…

Presents a model of the way children process television advertising. (Author/RL)

Based on the associational nature of memory, the distinction between episodic and semantic memory, and the notion of memory strength, a model was developed of the role of emotion in the memory of television commercials. The model generated the following hypotheses: (1) emotional commercials will more likely be recalled than nonemotional…

Reviews the research on children's understanding of the intent of advertising, the persuasive impact of television commercials, and children's cognitive defenses and resistance to such persuasion. Concludes that any model which tries to account for advertising's influence on children must incorporate affective as well as cognitive components. (PD)