This study investigates the underlying patterns in elements of creativity conceptions among researchers using Q-methodology. Participants, who had published work on creativity, completed a Q-sort of 90 items related to creativity conceptions. The data analysis identified four distinct components: one emphasizing innovation and uniqueness, another…

Previous studies tend to focus on two facets of creativity: everyday creativity (little-C) and actual creative achievement (Big-C). While little-C and Big-C both involve divergent thinking (DT), the role of DT in their relationship remains unclear. Here, we assessed the creativity scores of 64 adults, including the Creative Behavior Inventory…

In today's digital milieu, characterized by pervasive media exposure, the intricate interplay between individual differences and cognitive processes has garnered significant scholarly interest. A notable facet of this interrelation pertains to the nexus between cognitive flexibility and individuals' engagement with online information. Recognized…

Artificial intelligence (AI) systems capable of generating creative outputs are reshaping our understanding of creativity. This shift presents an opportunity for creativity researchers to reevaluate the key components of the creative process. In particular, the advanced capabilities of AI underscore the importance of studying the internal…

As a kind of innovation that can bring breakthrough technologies or products, deviant innovation is regarded as an important force to promote scientific and technological innovation and industrial upgrading, and how to effectively drive technological employees to conduct deviant innovative behaviors has become a hot issue for managers. Supervisor…

Creativity is a cornerstone of human evolution and is typically defined as the multifaceted ability to produce novel and useful artifacts. Although much research has focused on divergent thinking, growing evidence underscores the importance of perceptual processing in fostering creativity, particularly through perceptual flexibility. The present…

When people are working on creative tasks, they make progress in conscious thought (CT) and unconscious thought (UT) processes. UT occurs outside conscious awareness, and unlike CT, it is independent of working memory resources. Previous studies suggest UT is more influential under certain conditions, known as the UT effect. Typically, these…

This article presents the PTSI (Person x Task x Situation Interaction) theory of creativity. The theory deals with the creative person, the deployment of creativity in tasks, the ecological context in which this deployment takes place, and the types of creative products that result. The theory draws upon a wide range of previous work. The article…

Most research on the creative process has focused on idea generation, and the prevalence and influence of many other creative subprocesses remain poorly understood. To clarify different subprocesses' respective roles in creative work, this study investigated their frequencies and associations with creativity-related personal characteristics and…

A wandering mind is not always a creative mind. Anecdotes about ideas spontaneously entering awareness during walks, showers, and other off-task activities are plenty. The science behind it, however, is still inconclusive. Creativity might result from how thought context--whether thoughts are on-task or off-task--relates to thought dynamics--how…

This research comprises two studies investigating the impact of mood and cognitive stimulation on creativity, with a focus on the role of task type. The first study focused on idea generation, whereas the second explored slogan generation, revealing differing outcomes for distinct tasks. Positive and negative moods were induced through memory…

Creative thinking stems from the cognitive process that fosters the creation of new ideas and problem-solving solutions. Artificial intelligence systems and neural network models can reduce the intricacy of understanding creative cognition. For instance, the generation of ideas could be symbolized as patterns of binary code in which clusters of…

People systematically overlook subtractive changes and favor additive ones when reporting new ideas. In a first preregistered experiment conducted via the Prolific platform among French adults (N = 477), we replicated experiments 2, 3, and 4 in Adams et al.'s study. We replicated the overlooking of subtraction, as participants reported 1155…

Understanding the impacts of digital media such as video games is critical for scholarship during the digital transformation. While the literature on the effects of video games continues to grow, there is little work on positive effects, including creativity, either as an outcome from or process within games. Video games are a media type that…

Creative thinking is needed to thrive in our fast-changing world. It has been shown that creative thinking skills can be enhanced through training. Whereas previous research has mainly focused on examining the overall effectiveness of comprehensive creativity training programs, this study examined the effectiveness of four cognitive-based training…