This manuscript reports 2 experiments that were conducted to test and extend the work of J. P. Dillard and L. Shen (2005) examining the cognitive and affective processes involved in psychological reactance. In particular, the studies reported here (a) examined the best-fitting model of reactance processes and (b) tested 3 factors that may affect…

Demonstrates that a more direct cause of verbal slips is occasional noise or interference in the phonological encoding processes, with the associations provided by cognitive states (and verbal context) serving merely as reference information for the semantic phase of prearticulatory editing. Relates this to "Freudian slips." (JMF)

Develops and tests hypotheses concerning the relationship of specific advertising strategies to affective and analytic cognitive responses of the audience. Analyses undergraduate students' responses to 240 advertisements. Demonstrates that advertising strategy variables accounted substantially for the variance in affective and analytic cognition.…

Examines the validity of audience involvement in the context of local television news by testing the relationships among (1) strength of news viewing motivation and involvement intensity; (2) type of news viewing motivation and involvement orientation; and (3) cognitive and emotional involvement. Finds that audience involvement during message…

Presents a study where undergraduate students viewed eight public service announcements, providing data on their cognitive and emotional responses to each, as well as judgments of the perceived effectiveness of the messages. Finds that when predicting perceived message effectiveness, the positive affects showed variation in the sign and magnitude…