A large body of research has revealed that viewing example image stimuli tends to constrain creative idea generation. However, the neurocognitive mechanisms underlying such visual fixation in creative cognition are unclear. In the present experiment, we explored whether example images impacted creative imagination and patterns of neural activity…

More than 50 years since the introduction of the concept of divergent production, little progress has been made in the development of parsimonious theoretical models that sufficiently explain creativity. Recently, the optimal foraging theory has been used to explain the search for items in memory tasks, suggesting the correspondence between the…