ERIC - Search Results

Descriptor

Behavioral Science Research	4
Cognitive Processes	4
Communication (Thought…	4
Higher Education	4
Persuasive Discourse	2
Attitude Change	1
Behavior Patterns	1
Behavior Theories	1
Beliefs	1
Cognitive Ability	1
Cognitive Objectives	1
Conceptual Schemes	1
Credibility	1
Decision Making	1
Discourse Analysis	1
Evaluative Thinking	1
Individual Characteristics	1
Information Utilization	1
Interaction	1
Interpersonal Relationship	1
Mass Media	1
Problem Solving	1
More ▼

Source

Communication Research

Author

Barbour, Fredric	1
Bettman, James R.	1
Kaigler-Evans, Karen	1
Leavitt, Clark	1
Park, C. W.	1
Sheth, Jagdish N.	1
Wright, Peter	1

Publication Type

Education Level

Audience

Location

Laws, Policies, & Programs

Assessments and Surveys

What Works Clearinghouse Rating

Showing all 4 results Save | Export

Information Processing in Attitude Formation and Change

Peer reviewed

Bettman, James R.; And Others – Communication Research, 1975

Deals with consumer information processing within the context of attitude change and formation. See CS 703 555 for availability. (MH)

Descriptors: Attitude Change, Behavioral Science Research, Beliefs, Cognitive Processes

Impact of Prior Familiarity and Cognitive Complexity on Information Processing Rules

Peer reviewed

Park, C. W.; Sheth, Jagdish N. – Communication Research, 1975

Covers an experimental study designed to test the prevalence of specific judgemental rules in human information processing. See CS 703 555 for availability. (MH)

Descriptors: Behavioral Science Research, Cognitive Ability, Cognitive Objectives, Cognitive Processes

Peer reviewed

Leavitt, Clark; Kaigler-Evans, Karen – Communication Research, 1975

See CS 703 555 for availability. (MH)

Descriptors: Behavior Patterns, Behavior Theories, Behavioral Science Research, Cognitive Processes

The Relevance of Decision Process Models in Structuring Persuasive Messages

Peer reviewed

Wright, Peter; Barbour, Fredric – Communication Research, 1975

Suggests a method of analyzing mass media advertising strategies within an integrated behavioral science research framework. Available from: Communication Research, Sage Publications, 275 South Beverly Drive, Beverly Hills, California 90212. Subscription Rates: institutional, $20.00 per year; professionals and teachers, $12.00 per year; full-time…

Descriptors: Behavioral Science Research, Cognitive Processes, Communication (Thought Transfer), Conceptual Schemes