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Direct linkHernandez, Lorena Perez – Applied Linguistics, 2011
This article aims to fill a gap in current studies on the semantics of branding. Through the analysis of a number of well-known international brand names, we provide ample evidence supporting the claim that a finite set of cognitive operations, such as those of domain reduction and expansion, mitigation, and strengthening, among others, can…
Descriptors: Semantics, Inferences, Vendors, Merchandise Information
