A theory of interest is presented, with comments on the assessment of interest in a student. The concept of interest as an affective state, elicited by certain characteristics of the material, is not sufficient, since situational factors do not seem solely responsible for making information more interesting. The educational interest theory here…

Reflects upon opportunities for research in instructional technology provided by present state of media hardware technology and educational requirements. Prospects for research in incidental learning, including learning from television, are discussed, as well as traditional learning research on intentional learning, including possibilities for…