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Peer reviewed
Direct linkHerold, Kristiina; Sipilä, Jenni; Tarkiainen, Anssi; Sundqvist, Sanna – Journal of Marketing for Higher Education, 2017
The purpose of this paper is to assess the effect of service values on the processing of word-of-mouth (WOM) information, and their impact on a complex belief in a high-involvement service context. Hypotheses are tested on survey data collected from 378 respondents facing a high-involvement service choice. The results suggest that two distinct…
Descriptors: Beliefs, Hypothesis Testing, Speech Communication, Dialogs (Language)
Paccagnella, Marco – OECD Publishing, 2016
This paper presents a comprehensive analysis of the link between age and proficiency in information-processing skills, based on information drawn from the Survey of Adult Skills (PIAAC). The data reveal significant age-related differences in proficiencies, strongly suggesting that proficiency tends to "naturally" decline with age. Age…
Descriptors: Adult Literacy, Surveys, Adults, Age Differences
