Why do creative ideas and solutions to unresolved problems benefit from taking a break? The idea of unconscious work as an explanation is so appealing that even after reading this paper, which states clearly that unconscious work is a fantasy based on no clear theory and no clear empirical evidence, some readers will claim that we are saying the…

Four experiments tested the forgetting fixation hypothesis of incubation effects, comparing continuous vs. alternating generation of exemplars from three different types of categories. In two experiments, participants who listed as many members as possible from two different categories produced more responses, and more novel responses, when they…

Incubation has long been proposed as a mechanism in creative problem solving (Wallas, 1926). A new trial-by-trial method for observing incubation effects was used to compare the forgetting fixation hypothesis with the conscious work hypothesis. Two experiments examined the effects of incubation on initially unsolved Remote Associates Test (RAT)…