Descriptor
| Adults | 1 |
| Audience Awareness | 1 |
| Business Communication | 1 |
| Cloze Procedure | 1 |
| Readability | 1 |
| Readability Formulas | 1 |
| Writing Evaluation | 1 |
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| Journal of Business… | 1 |
Author
| Stevens, Kevin T. | 1 |
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| Journal Articles | 1 |
| Opinion Papers | 1 |
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Peer reviewedStevens, Kevin T.; And Others – Journal of Business Communication, 1992
Suggests that readability formulas are methodologically flawed and inappropriate measures of the readability of materials written for adults. Argues that the cloze procedure is preferable because it assesses the readability of material by its intended audience. Notes that possible users of the cloze procedure include school systems, government…
Descriptors: Adults, Audience Awareness, Business Communication, Cloze Procedure
