Argues the cloze procedure is the appropriate method of assessing the readability of business writing. Uses this procedure to determine the readability of a statement issued by the Governmental Accounting Standards Board (GASB). Finds one important GASB statement unreadable by college-level readers. (NH)

Proposes that readability formulas cannot predict text difficulty. Presents results of an experiment designed to demonstrate that "text difficulty" is determined by individual differences (perception) and not by the objective qualities of a text. (NH)

A study was conducted to determine if increasing the redundancy of sections in scientific articles where typical readers became bored or confused would have a desirable effect on other readers. Undergraduate journalism students applied R. F. Carter's signalled stopping technique to two different science articles by indicating points where they…