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The Role of Relationship Marketing and SOAR in University Recruiting and Retention
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Lange, Tyana – ProQuest LLC, 2016
Institutions of higher education (IHEs) are competing to recruit students in a crowded market with the number of colleges on the increase and the number of high school seniors declining. IHEs are looking for effective ways to recruit students and increase retention and graduation rates. Relationship marketing (RM) is an approach from business that…
Descriptors: Role, Marketing, Higher Education, Student Recruitment
Predicting Academic Success of First-Time College-Bound African American Students at a Predominantly White Four-Year Public Institution: A Preadmission Model
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Redmond, M. William, Jr. – ProQuest LLC, 2011
The purpose of this study is to develop a preadmission predictive model of student success for prospective first-time African American college applicants at a predominately White four-year public institution within the Pennsylvania State System of Higher Education. This model will use two types of variables. They are (a) cognitive variables (i.e.,…
Descriptors: African American Students, College Bound Students, White Students, State Universities
Teaching of Psychology: Ideas and Innovations. Proceedings of the Annual Conference on Undergraduate Teaching of Psychology (23rd, Tarrytown, New York, March 20-21, 2009)
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Howell-Carter, Marya, Ed.; Gonder, Jennifer, Ed. – Online Submission, 2009
The document is a summary of the conference proceedings for the 23rd Annual Farmingdale State College Teaching of Psychology Conference held on March 20-21, 2009 at the DoubleTree Hotel in Tarrytown, New York. The conference featured a keynote address by Dr. Jeffrey Nevid on Reaching and teaching the millennials: Helping today's students become…
Descriptors: Psychology, College Instruction, College Students, Age Groups