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Direct linkLemesianou, Christine A. – Communication Teacher, 2007
Today's communication and information environments create an immense amount of clutter for consumers, but a well crafted advertising campaign can differentiate an organization from its competitors. Persuasion in Advertising is a critical assignment where students apply Aristotle's and Cicero's persuasive techniques to a specific advertising…
Descriptors: Advertising, Organizational Communication, Persuasive Discourse, Public Relations
