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Direct linkBales, Susan Nall; Gilliam, Franklin D., Jr. – New Directions for Youth Development, 2009
This article maintains that effective communications strategy derives from a complex understanding of frame coherence. In particular, this understanding calls for a closer examination of the ways in which the "pictures in people's heads" are activated by exposure to a key arena of frame contestation: the issue domain. Drawing from FrameWorks'…
Descriptors: Cognitive Structures, Communication Strategies, Context Effect, Persuasive Discourse
