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Download full textRoss, Linda W. – 1994
Rowan College of New Jersey has adopted an "enterprise model" for strategic planning that is seen as central to attaining the mission of the college during a time involving a substantial decline in state support. Rowan pursued a strategy termed "growth by substitution." This new process was cast in a more entrepreneurial mold…
Descriptors: Change Strategies, Entrepreneurship, Higher Education, Institutional Mission
