This report presents an initial approach developed by the General Services Administration for the management of end user computing in federal government agencies. Defined as technology used directly by individuals in need of information products, end user computing represents a new field encompassing such technologies as word processing, personal…

For libraries to succeed, a clear understanding of what services are in demand is necessary. The SWOT analysis technique for evaluating an organization's strengths, weaknesses, opportunities, and threats is examined, and barriers to effective diagnosis are discussed. (AEF)